Understand the relationship between video length and engagement rate.Īgain, this depends on the video’s use case and where it’s in the marketing and sales funnels. Similarly, your live streams can be long, but home page videos need to be quick at getting to the key message. So, a video that’s lower down in your marketing funnel is going to be longer than one that’s at the top of the funnel. Understand the right length for your video.Įssentially, the optimal video length depends on its use case, the industry you are in, the channel where the video will live, and which part of the marketing and sales funnel the video content belongs to. This way, you can tell what hold’s your audience’s attention best. Here are just three of the most essential aspects of video production: Tap into different types of video to get your viewer’s attention.Įxperiment with tutorials, webinars, video ads, social media videos, explainer video content as well as promo videos and live streams. However, there’s more that goes into video marketing than simply churning out videos after videos. In fact, over half, 54% of the consumers to be specific, want to see more videos from businesses. Not only because 87% of the marketers are tapping into video as a marketing tool, but because your consumers expect to see more video content from you. Why You Need to Know Video Length Best Practicesįirst, let’s get this straight in case you’re having any second thoughts: you need to add video production to your marketing strategy. Video Length Best Practices for 2021: Categorized by Social Media Platform Ready to create videos with optimal lengths for your audience on social media? Because in this guide, we’ll dive deep into video length best practices for all important social media platforms including TikTok, Facebook, Instagram and more. Wondering what the best video length for your social media videos is in 2021? You’re in the right place.
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